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70 % grocery retailers be part of e-commerce throughout festive sale Flipkart Wholesale

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Digital B2B platform Flipkart Wholesale on Tuesday mentioned the corporate’s grocery member base has elevated 30 per cent to over 5 lakh, and 70 per cent of them have adopted e-commerce through the ‘Huge Billion Days’ festive sale occasion.

The agency claimed that kirana retailers coming from cities corresponding to Bhopal, Kota, Lucknow and Zirakpur have clocked in 1.8 occasions enhance in gross sales.

“The Huge Billion Days, which concluded on October 10, 2021, witnessed a 70 per cent e-commerce adoption by kiranas throughout the nation in comparison with the identical interval final yr.

“Over 5 lakh kiranas in over 10,000 pin codes throughout 24 states and Union territories shopped on the platform and thru the Flipkart Wholesale Greatest Worth shops through the festive occasion,” the corporate mentioned in an announcement.

The final merchandise class on the platform recorded 124 per cent enhance in purchases, adopted by grocery that witnessed a 50 per cent rise in demand and Trend elevated by 24 per cent.

“We’re elated on the monumental response the festive occasion has generated. Our technology-first method at serving to small companies progress has resulted within the elevated adoption of e-commerce and accelerated the tempo of digitisation.

“The advantages of a extra resilient and self-reliant B2B eco-system enabled by digitisation might be felt in the long term,” mentioned Adarsh Menon, senior vice-president and head of Flipkart Wholesale.

Together with its banking and monetary providers companions, the platform claimed to have facilitated credit score as much as the tune of Rs 165 crore for members throughout classes through the Huge Billion Days.

The agency mentioned that it offered interest-free credit score by an end-to-end digital course of and purchase now pay later choice to 1.5 lakh kiranas had been with credit score line starting from Rs 10,000 to Rs 25 lakh in partnership with banks and fintech lenders.

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