As Mumbai Indians gear as much as take Chennai Tremendous Kings within the first match of the second section of IPL 2021 in UAE, the Rohit Sharma-led facet — recognized for its ‘OneFamily’ ethos — on Wednesday (September 15) launched a brand-new regional titled ‘Aplya Household Cha’ — a Marathi marketing campaign coinciding with the state’s greatest pageant — Ganesh Utsav, celebrating the togetherness of its followers in Maharashtra.
The catchy video encompasses a galaxy of Mumbai Indians gamers, led by captain Rohit Sharma, the Mumbai trio — Dhawal Kulkarni, Aditya Tare and Arjun Tendulkar — together with Hardik Pandya, Krunal Pandya, Ishan Kishan, and Suryakumar Yadav.
New Zealand’s Trent Boult, South African Quinton de Kock, and West Indies Kieron Pollard give a global flavour to the marketing campaign.
Mumbai Indians proprietor Nita Ambani additionally makes a particular look within the marketing campaign talking to the followers within the native language within the video.
– mhaaraassttraacyaa prtyk phmiliicaa abhimaan
— Mumbai Indians (@mipaltan) September 15, 2021
The ‘OneFamily’ tagline embedded in Mumbai Indians’ values has turn into a part of the champion staff’s tradition. The brand new marketing campaign conceptualised on ‘Aplya Household Cha’ — that means ‘Our Household’, showcases the energy in oneness, willpower, and perseverance and to rise collectively.
The brand new marketing campaign has been created by Lowe Lintas and can run on TV, OOH, Digital and Radio.
The Indian Premier League (IPL) 2021 resumes with the five-time champions and present title holders Mumbai Indians taking up three-time IPL champions Chennai Tremendous Kings on the Dubai Worldwide Cricket Stadium on September 19.
This match will likely be a momentous event as IPL will welcome the followers again to the stadiums after a short hiatus owing to the Covid-19 state of affairs, the BCCI stated in a press release. The board has provide you with a 46-page well being advisory that lays down all of the pointers that everybody related to the IPL must comply with so as to guarantee the sleek functioning of the league.