New Delhi: German premium carmaker Mercedes-Benz on Thursday rolled out the brand new locally-produced S-Class from its Chakan facility in Pune at a worth ranging from Rs 1.57 crore.
The corporate had launched the imported (fully constructed unit) model of its new era flagship Sedan S class at a beginning worth of Rs 2.17 crore in June this yr.
Mercedes-Benz India has retailed greater than 8,250 models of the S-Class to the Indian prospects, as per the corporate.
Mercedes-Benz stated that with the bettering state of affairs of the pandemic and elevated push for vaccination, the financial system will additional be steady and the companies will get again to the pre-pandemic stage, and that it continues to have a optimistic ‘gross sales’ outlook for the upcoming quarter.
The carmaker had on Wednesday posted one in all its strongest quarterly performances, virtually doubling its gross sales to 4,101 models in July-September interval this yr over Q3CY20. Mercedes-Benz India Managing Director Martin Schwenk, nonetheless, stated the provision chain associated challenges could impression the volumes in December quarter.
“Total, the stress on the worldwide provide state of affairs is kind of important. Having stated that, I believe we’re nonetheless pleased with the state of affairs right here in India for us, as a result of, no less than on the semiconductor facet, we now have had provide for the vehicles we construct and to some extent may mitigate that. But it surely’s true, one in all our highest order banks, and that additionally causes buyer ready durations, wherever between 4 to 16 weeks, in some circumstances even longer, which is kind of unlucky, and positively not one thing we wish to have. But it surely’s attributed to the general world scarcity and misery within the provide chain,” Schwenk advised PTI.
He stated that larger import obligation and, to some extent, excessive GST charges in addition to cess makes an imported luxurious automobile costly and, due to this fact makes it tough for a buyer to buy one.
“On the similar time, it pushes them clearly towards our personal profitability. So we now have many markets that are way more worthwhile than India. And that basically means additionally when it comes to availability of autos, we would not all the time have precedence, as a result of our vehicles will not be as worthwhile as they’re in different markets for the producer,” he stated.
“However the greatest problem is that we can not develop the market as we’d wish to have it after which it additionally limits us in additional localisation and home manufacturing of autos. As a result of we’d like an inexpensive and sizeable home market to develop and to supply our vehicles right here domestically. In order that’s one of many points we’re seeing,” Schwenk acknowledged.
Mentioning that the state of affairs is unlikely to vary, he stated, “what we’re doing is we work with the framework and we work with very engaging merchandise and localise to the extent that’s viable. And we attempt to offset this by having a giant community in virtually 50 cities having a presence so we attempt to offset a few of the disadvantages.”
Mercedes-Benz India, at present has 13 regionally produced fashions, and it doesn’t have a plan to extend that considerably at this stage.
“With new merchandise to come back, we’ll then introduce these vehicles. However at current our footprint of the 13 domestically produced fashions will stay no less than for the close to future,” he added.
With an amazing response to the CBU launch version of the S-Class, Mercedes-Benz is providing Indian prospects the regionally manufactured model, catering to the heightened demand for the flagship, the corporate stated on the launch.
The brand new S-Class is obtainable in two variants — S 350 d, which is priced at Rs 1.57 crore and S 450 4MATIC at Rs 1.62 crore.
“The state of affairs has massively improved. And I actually imagine we now have the worst behind us and with the bettering pandemic state of affairs and a robust push to vaccination, I actually suppose the financial system will additional be steady,” Schwenk acknowledged.
The street to restoration has been a extremely swift one in comparison with the bumpy trip the corporate had final yr, he stated, including, “we now have seen a robust rebound and a V-shaped restoration. Within the month from June onwards, the gross sales have steadily grown.”
“Buyer sentiments are already bullish. We’ve launched 11 new merchandise to the market thus far throughout this yr which have performed a key position in thrilling prospects.
“The Class did not proceed to stay the very best promoting product for us. The GLC follows the Class carefully, remaining the very best promoting SUV within the portfolio. Equally, we now have additionally seen a robust demand for the newly launched GLA GLA and GLS SUVs, all of which stay on this ready interval,” he stated.
“We’re specifically overwhelmed with the super response to the New Era S-Class and to cater to the elevated demand, we at the moment are commencing the native manufacturing forward of our planning. We’re assured the regionally made S-Class will proceed to retain its excessive loyalty from our discerning prospects in India,” Schwenk stated.