Home Technology This once-popular rival app to TikTok is shutting down

This once-popular rival app to TikTok is shutting down

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This once-popular rival app to TikTok is shutting down

Reddit is pulling the plug on its TikTok-like platform, Dubsmash, the social community mentioned on Tuesday, only a 12 months after shopping for it for an undisclosed sum to bolster its video creation instruments.
The standalone Dubsmash app is not going to be out there for obtain after Feb. 22, Reddit mentioned, because it rolled out new digicam and enhancing options as a part of its video instruments.
TikTok’s large success with short-form movies has pushed different social networks to include the format on their platforms, with Snap Inc rolling out Highlight; Fb, now Meta Platforms, launching Instagram Reels; and Alphabet‘s YouTube launching Shorts.
“The Dubsmash staff has been accelerating Reddit’s video, so components of Reddit will really feel acquainted to Dubsmashers,” the corporate mentioned in a blogpost.
Since Dubsmash’s acquisition, Reddit mentioned it had seen 70% development in general hours watched, whereas the variety of every day energetic video viewers rose by over a 3rd.
Viewership for brief movies, which the corporate defines as two seconds or much less, has additionally risen by 50% quarter-over-quarter.


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